9 Best New SEO techniques of 2020

 

            SEO stands for Search engine optimization. SEO is the process that ranks your web pages on the search engine result page. Search engine bots rank your website according to the available content on your site. If you want to rank your website high in the index, follow these newSEO techniques. 

 

New SEO techniques to rank your website high in 2020:

·         Improve user experience across your entire site

            If your site looks untrustworthy, slow to load, or outdated, your user will bounce back to the search engine result page and select another website. You have lost a user, and your bounce rate of affected pages are going to increase, and the search engine will think that your site doesn’t have useful information and decrease your ranking in SERPs.

o   Easy to read posts

            Optimize your posts to increase readability. Here are some tips to optimize posts.

§  Quality content

            Use proper formatting, error-free grammar, and compelling idea.

§  Shorter paragraphs

            Limit your paragraph to 3-4 lines and convey a single idea in it.

§  Sub-headers

            Use informative sub-headers. The reader will scan content and quickly get an understanding of the blog. 

§  Bullet points

            If you are listing 3 or 4 items in a paragraph, use bullet points for better understanding.

§  Images/screenshots

            Use images to explain a complex idea. User understands better through visual objects.

o   Improve user experience (UX)

            Poor usability and awkward user interface increase the bounce rate.

o   Increase website speed

            Site speed is essential for users. Therefore, Google considers it as a ranking factor.

  

·         Optimize for voice search

            Optimize your website according to voice searches, by keeping in mind these factors.

o   Voice sales on eCommerce reached $1.8 billion last year

o   2 in 5 adults use voice search daily

o   25% of youth is using voice search

o   22% of US smart speaker owners have purchased something using their devices

 

·         Design for mobile-first

            Design your website according to the mobile layout. As 77% of people in the USA got mobile phones and 79% of users did online shopping through mobiles in the last six months.

 

·         Focus on topic clusters instead of keywords

            Focus on your users’ needs and provide related information. Don’t focus only on keywords to rank your website high and give related content that they want.

 

·         Write longer content

            Longer content includes more backlinks that generate more traffic and ranks it high.

 

·         Take advantage of YouTube SEO

            YouTube is the second largest search engine. If your industry concludes videos, then use new SEO techniques for videos and rank your site with video ranking.

 

·         Create a diverse backlink portfolio

            Spam linking can hurt your website. Use your website link in various sites’ content. Small websites are also beneficial for ranking through backlinks.

 

·         Measure SEO performance

            Reporting is essential for SEO. Reports may include these questions:

o   Which content appealed to users?

o   What part of the site has UX issues?

o   Minimum visits on a page.

o   Which strategy brings more traffic?

o   Which style of keyword should you focus on in the future?

                                                                                                                                                

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