Best Features of Customer service order taking
Order taking is a demanding activity
in any business, especially in eCommerce, hospitality, travel, and
manufacturing. In the age of multi-channel marketing, we should provide
responsive services to the customers for the success of our business. Good
interaction with first-line representatives leaves a good impression and a
positive feeling in the minds of the customers of a business.
Here are some best
practices in customer service order taking, a business that has followed these have seen rapid
growth investment return.
·
Keep
it simple
The simple and short order-taking process
derives beneficial objectives. In short-run, it brings faster and great sales
conversions, but in the long-run, it improves brand credibility and customer
satisfaction. There are three stages of order taking:
o
Taking
customer orders
It is the first
stage of order taking that a customer tells about the products or services, its
features and tells that he/she is willing to buy. Customer should give his/her
details and history. So that representative avoids asking those details that
are available in the database.
o
Confirming
the orders
Confirm that
the provided details are accurate and final. Share every fresh acknowledgement
with the customer and when the customer confirms all these things, take the
process to the next level.
o
Completion
of the order
It is the final
stage, once you completed it, order processing begins, and other departments
start getting involved for packing and shipment.
- Provide multiple channels
As
different customers have different choices, businesses should provide multiple
channels for order taking. Make sure your system is compatible with all devices
like mobile phones, tablets, laptops.
- Keeps customers informed
Keeps
the customer informed about order statuses like packing and shipping. Your customer
should be confident about order delivery.
- Make it secured and
confidential
While
order taking, the business gets a large amount of confidential customer data.
All Businesses need to use a secured system to save data from any misuse. Use a
secure and robust payment gateway.
Front-line
representatives need to possess a friendly and understanding accent when
handling customers. The company should train these employees to have enough
knowledge about the product, process and clear communication skills.
- Use analytics to optimize the
process
Implement
the optimization of processes in your business. In this way, your business will
stay ahead of your competitors. Analytics can provide objectives for the
efficiency of the customer
service order taking process.
- Maintain communication records
Record
the interaction with all the customers and share them with the parties involved
in it.
- Utilize the best technology
For
a streamlined process, the technology that you are using to take the process
should have the latest features, whether it is a phone call, email management,
or webchat.
- Plan for overflow and after
hours
A business should
have enough human resource and technology in place to handle seasonal,
promotional, and short-term activities.
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